Brand awareness and visibility Businesses focused on expanding their reach to more customers will want to pay attention to the increase in the volume of visitors, as well as the quality of those interactions.
Brand health metrics Businesses want to measure the impact that their messages have on consumers. Brand health refers to the positive or negative feedback that a company gets.
Diversified user base For businesses hoping to reach not only more - but also new - types of customers online, they should pay attention to the demographics of new visitors.
Innovation metrics & Sales Refers to companies that want to analyze whether their social media campaigns are generating commentary among consumers.
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